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Label president Andrew Wilson on yelling at tellies
Brace yourself for some shocking behind-the-scenes insight. "We sat down and took notice of what we do when we play FIFA," says president of EA Sports Andrew Wilson. "We found that people scream at the screen on a fairly regular basis." Never let it be said that EA doesn't do its research, although we could have saved him a bit of time just by showing the accumulated spittle on the OXM telly after a lunchtime game.... read more