Thos. wrote:You are wrong - a tiny fraction of games have people still playing multiplayer and releasing DLC after six months, and those are a very specific couple of sports and FPS games. Plus I don't have figures, but I can only imagine that DLC is hugely more profitable in the first couple of weeks of a game's release.
It was actually in reference to your "Big Must Have Title" comment, and the companies that produce those titles. They are the ones that mostly
produce DLC months after so I'm not really wrong - 6 months was an slight exaggeration, but its often months
. AC3 is a "Big Must Have Title" so I expect them to have quite a few DLC's over the next few months, (maybe not 6 months, but it will be close enough) but I'd be very surprised if one or two of them weren't MP DLC orientated in some way.
Currently you are right and most games companies try to wring as much money from DLC as quickly as possible before they lose the market to another companies Big Title. However I don't think they really want to lose that market to another company they would much rather keep it themselves. The biggest Ubisoft 360 games this year are AC3, Farcry 3 and Just Dance 4 and they are released within 4 weeks of each other, and not all that similar. It will be well into next year before their next Big Title is out so they want to maximise profits for as long as possible and do still want people to be playing and buying DLC further down the line rather than just the first few weeks. They want to be like "some specific couple of sports and FPS games" because there is some serious money to be made there if you have the player base to buy your DLC. With the cost of game development and production going up, they want DLC to be profitable for longer, DLC in comparison costs very, very, little yet at £5/7 which will still be £5/7 when the game itself has been reduced from £40 to £20 is proportionally speaking a much better investment of their time.