SilentDark wrote:Actually it's at odds with most company's ethos. Isn't the whole point of running a business to get the largest possible customer base? By appealing to as many people as possible you increase profit. This isn't some kind of mysterious economist insider knowledge it's the basics of marketing.
Not really - shitting in your own biscuit tin for short term profit is not necessarily the best way to run a company.
Also why you can't buy a cheap Mercedes car.. Read my book "how to kill a brand".