I can't tell you what a relief it is, right now, to write about current generation games. The past week or two has been a cavalcade of nastiness where the good ship Xbox One's concerned - hopefully, Microsoft is taking notes, and has already appointed a Vice-President of Being Down With The Kids to address matters. I'd recommend enlisting that Aisha Tyler lady from Ubisoft's E3 presser - she seems to be on the level. Anyhoo, on with the Marketplace discounts and additions.... read more
The Doritos/Mountain Dew thing is literally amazing. They unveiled it moments before their E3 presser, for crying out loud. Jonty was practically in tears. Here, I'll copy-paste the email he sent me from the queue.
You might recall there being a big hoo-ha in the State of Games Journalism over an article which called out Geoff Keighley for doing product placement for Doritos/Mountain Dew. Brilliantly, MS has now partnered with them to pimp Xbox One.
A game journalist was made to conduct an interview while surrounded by Mountain Dew and Doritos. There was a picture released of him looking very nonplussed, which was used in an article saying "is this what gaming journalism has come to". I think it was the same article that named the ex-Squeenix PR who threatened to sue.
EDIT: Ed ninja'd me, and with names too!
The new first law of the internet: For every action, there is an irrational and disproportionate social media overreaction.