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The future of retail? OXM visits GAME's dedicated Xbox Store

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"Community will dictate what retail looks like, not the retailer."

GAME has launched the UK's first dedicated Xbox concept store at BOXPARK in Shoreditch, London today. The store, which features playable gaming pods, head-to-head challenge areas and a wide selection of Xbox hardware and software, is being described by GAME as a new milestone in the evolution of their brand presence.... read more

The future of retail? OXM visits GAME's dedicated Xbox Store

Postby msbhvn » 20 Jun 2013, 15:26

Looks like they need extra storage space for all the pre-owned Xbox One games they'll be getting. :lol:
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby skinnypigeon » 20 Jun 2013, 15:33

I'm glad they haven't closed for good as I like a wee browse plus the midnight launches are always good fun. A wee bit more organisation as far as how they keep the game disks stored however would improve the customer waiting time which can get a bit ridiculous in my local branch.
Last edited by skinnypigeon on 20 Jun 2013, 15:56, edited 1 time in total.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby CunningSmile » 20 Jun 2013, 15:34

And I think retail is changing to suit what the community wants," Kevin McFeely, GAME's divisional manager


In what way? You went bust less than 12 months ago because no one ever set foot in your stores, and you've responded by enacting exactly the same stupid self defeating policies that drove you to the brink before. Opening a single pop up for 6 months is hardly a seismic shift in your business strategy is it?
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby vadersmyfather » 20 Jun 2013, 15:36

CunningSmile wrote:
And I think retail is changing to suit what the community wants," Kevin McFeely, GAME's divisional manager


In what way? You went bust less than 12 months ago because no one ever set foot in your stores, and you've responded by enacting exactly the same stupid self defeating policies that drove you to the brink before. Opening a single pop up for 6 months is hardly a seismic shift in your business strategy is it?


What does his quote even mean?
I cnduo't bvleiee taht I culod aulaclty uesdtannrd waht I was rdnaieg. Unisg the icndeblire pweor of the hmuan mnid it dseno't mttaer the oderr the lterets in a wrod are, the olny irpoamtnt tihng is taht the frsit and lsat ltteer are in the rhgit pclae.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Grummy » 20 Jun 2013, 15:40

CunningSmile wrote:
And I think retail is changing to suit what the community wants," Kevin McFeely, GAME's divisional manager


In what way? You went bust less than 12 months ago because no one ever set foot in your stores, and you've responded by enacting exactly the same stupid self defeating policies that drove you to the brink before. Opening a single pop up for 6 months is hardly a seismic shift in your business strategy is it?


Y'know, I think I'm going to make a point of only buying my games digitally when I join next gen. At this point I WANT the high street retailers to go out of business. Their greed and intransigence is a directly contributing cause to this tragic turn around and defecation on the progress of this industry.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby CunningSmile » 20 Jun 2013, 15:45

I was thinking something similar earlier. Plus if I buy everything digitally on the One I'll be much better positioned if MS reintroduce limited Family Sharing in a year or two.

Love the signature by the way Grummy :cry:
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Grummy » 20 Jun 2013, 15:58

CunningSmile wrote:I was thinking something similar earlier. Plus if I buy everything digitally on the One I'll be much better positioned if MS reintroduce limited Family Sharing in a year or two.

Love the signature by the way Grummy :cry:


Yours too :(
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Chameleon » 20 Jun 2013, 16:15

Grummy wrote:
CunningSmile wrote:I was thinking something similar earlier. Plus if I buy everything digitally on the One I'll be much better positioned if MS reintroduce limited Family Sharing in a year or two.

Love the signature by the way Grummy :cry:


Yours too :(

Love them both. Awww! Group hug :shock:

Might also look at digital. On the off-chance family comes in anytime soon, it's likely to start there, i guess.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Ciaran Hillock » 20 Jun 2013, 16:50

Game is in a pretty bad state now and there opening new stores just for microsoft,... lame
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby MutantMeteor » 20 Jun 2013, 20:52

It's a sad state of affairs that the high street is largely empty of retail stores that specialise in gaming.

With zavvi and hmv going under we are left with Game and the Supermarkets being the only real possibilities. Hopefully I'm not the only one that enjoys a major game release on a Friday that starts with a trip to town, meander round the shops before heading home.

Compare that to say amazon where I can save a few quid but then have to spend release day in stalker mode at the window, in the vain hope that the postie might decide to do his rounds before 3pm :twisted:
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Pompey78 » 20 Jun 2013, 22:23

I wrote a letter to GAMES TM about a 18 months back about Game and how they needed to do something different to try to attract more people into their shops and to ultimately buy with them.

I mentioned about having areas to play games have competitions, even have the staff challenge customers in organised competitive events with prizes awarded or where you could arrange competitons in store via the staff to challenge other players in your community and make it a way to connect with other players - gamertags on the leaderboard enable you to connect with others in your area etc.

I think what they are trying to do with the concept in this article is something similar and should be welcomed. At the end of the day if we the consumer aren't spending in GAME any more they will need to change/adapt to survive and if that means smaller concept stores, making the experience more social etc, if it works then great. If it doesn't then GAME go back to what they are doing now, hope they can hold on to the next gen arrives or go under.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby MutantMeteor » 20 Jun 2013, 23:10

I don't think this will ever happen but I would like game to wash its hands of the pre owned market and perhaps even try stocking a more diverse selection of games. Nothing worse than see old Granny Hubbard buying the latest Fifa pre owned for £27 when a new copy is priced at £29. Not to mention she's completely clueless about online passes or dlc that may apply.

When I last looked in game the shop window had proudly on display old phone handsets/tablets and kindles. Not sure modelling your business on cash converters is really the way to rebuild.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Darquess » 21 Jun 2013, 18:17

Nah, GAME must know that they are screwed.
The XBOX One WILL eventualy have only downloadable games on it...probably the second relese of the console will have that, but still...
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby SilentDark » 21 Jun 2013, 23:08

Darquess wrote:Nah, GAME must know that they are screwed.
The XBOX One WILL eventualy have only downloadable games on it...probably the second relese of the console will have that, but still...


Given how much people have made it clear they aren't ready for the DL only future that is apparently coming I'd say not on the One, maybe the Xbox Two (?) but I think they'll have to be a bit braver then and just ditch the physical media drive and only offer content via download. Might kill them, or it might not, but I think it needs to be done.
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Re: The future of retail? OXM visits GAME's dedicated Xbox S

Postby Grummy » 24 Jun 2013, 00:16

CunningSmile wrote:
And I think retail is changing to suit what the community wants," Kevin McFeely, GAME's divisional manager


In what way? You went bust less than 12 months ago because no one ever set foot in your stores, and you've responded by enacting exactly the same stupid self defeating policies that drove you to the brink before. Opening a single pop up for 6 months is hardly a seismic shift in your business strategy is it?


I think you'll find a lot of people DID step foot in the stores, they just took one look at the prices and said 'to hell with that' and walked out again.
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