The used games market, and the ability to lend to a friend too, is a GOOD thing, not a bad thing. PLEASE don't fall for this used witch-hunt that the suits have instigated. It's fuelled by their greed, not our benefit.
The theory sounds right enough, but because of lending and second hand there are MORE people exposed to a new franchise than there otherwise would have been. It's the job of the developers and publishers to take this higher number of gamers (and of Sony and MS to mitigate their ideas) and come up with ways to get gamers not to want to sell their game back in the first place if they bought it new, and give gamers reasons to buy it new if they didn't. There are lots of ways to do this. Offer free DLC with every new copy. Even buy any unwanted copy back THEMSELVES and resell at a reduced price THEMSELVES. They might even think about incrementally reducing their own prices of their new copies of games to compete with retailers prices for the used equivalents, while at the same time offering that free DLC which would still be valid cos it's still an unused copy. It seems to me if all parties really wanted to, they could do any and all of those things and more, but their greed is the deciding factor. The CEO's and big shots have leeched on gaming, AAA in particular, and will continue to take all the money they can from it until the money dries up, then they'll move on to the next pot of gold.
Ok, I've gone a little off the subject I guess, but my main argument here is, the developers and publishers together with MS, Sony and Nintendo (though I know less about Nintendo) are trying to break the used market without offering one single thing in return.
Take this analogy: If the console games market is like a room, and you wanna get more people in that room, you don't raise the floor (or raise the price at the low end), in the long run you'll get less people in the room. You can raise the ceiling (increased prices by way of special editions etc), and extend the side walls (offer better value withing the existing pricing framework or as a developer/publisher buy back used copies and resell them yourself), but raising the floor is business suicide and will ultimately hurt the rest us too.
The used games market is the Free-Market at work, a solution to high prices that put higher end gaming out of reach for some people, and it may not be perfect but it sure isn't the evil, Satanic thing it's being made out to be, either. I think it's also quite telling that although I'm flying in the face of the line coming out of company babblespeak as a whole, if you speak to individuals in the games industry WITHOUT their company hat on, the overwhelming majority of them believe the used market has a rightful place and it's the companies they work for that need to do the changing.
Ok, so I just read this back, and wow it's all over the place. The argument is fine but I'm jumping from one thing to the next and back again, incoherently. Apologies for that.
Jesus Saves...Before every boss battle.