sloggett wrote:i never head such sexist twaddle women like exactly the same games
Is that aimed at me? If so, try reading what I wrote again, I actually say;
"In reality we know that women have the same general tastes in games as men",
acknowledging this fact. My point, which has clearly gone way over your head, is that men fit stereotypes fairly well and it's easy to market too, plus PR and ad departments have decades of experience marketing to men and those stereotypes. However, women don't fit those stereotypes as those stereotypes are misogynistic in nature and ad departments don't have experience marketing games towards women, traditionally, most ads you see on TV that are aimed at women are for beauty products and clothing, things which don't translate into games. We know that women like the same games as men, people like whatever games they like regardless of gender, but there is little experience of marketing to women and most of these games conform to stereotypes that traditionally apply to men. So where does the industry go from here? If a developer attempts to deliberately make a game with a female lead, they run the risk of making her seem to be too much of a male fantasy, which wouldn't go down too well, and this assumes that a female lead would be enough to be mass marketable to women.
I personally don't think you CAN specifically market a game to women and it just happens that most games fit into marketable stereotypes that suit men, it's a happy accident that ad departments have been able to exploit. As far as I'm concerned games should just be marketed for what they are, with no tilt towards men or women and let people enjoy them as they wish regardless of gender. I think the balance will redress itself naturally in the course of time, but that will mean that for the foreseeable future the balance of gamers will be skewed towards men.